Verizon inundates consumers with deals and network claims. And believe me, we did a LOT of that work. We also did work to elevate the brand and demonstrate what a more reliable network means to people in critical situations. This is that work.
THE TEAM THAT WOULDN’T BE HERE
We found 11 NFL players and an NFL coach who would all be dead if it wasn’t for a phone call. And we built The Team That Wouldn’t Be Here. Filming it was very emotional. In fact, we didn’t tell Coach Lynn that the people he was thanking were actually the people who saved his life, until the cameras were rolling.
It became a Super Bowl spot, a 30-minute show on Broadcast TV, and online content.
LOVE CALLS BACK
We wanted to do something more than post rainbow flags for Pride Day. And we wanted to make sure our network was a relevant part of the story. As many on our own agency team could attest to, sometimes coming out to your family doesn’t go the way you hope. So we gave the LGBTQ+ community, and their families, an opportunity to try it again.
REAL STORIES
Rather than tell everyone about our network, we wanted to find interesting moments where real people had to rely on the network in critical moments. We did many of them, this is Kerry’s story.